Learn how to create a strong LinkedIn profile while leveraging the platform’s exposure and online presence at a workshop on Thursday, April 8, at 2 p.m. A LinkedIn profile can build relationships, develop professional networks, establish your brand, and position you as a thought leader.
Networking is the primary way people build relationships to learn about unadvertised career opportunities, get their foot in the door at a company, and grow their professional contacts. LinkedIn is a fantastic tool to accomplish all these goals, especially when job seekers aim to network with people and organizations from afar.
With over 600 million users, LinkedIn is by far the most popular social media platform used by professionals in the workforce, with particular attention by recruiters looking to fill open positions. Learning how to create and present a strong LinkedIn profile is essential for building relationships, developing a professional network, establishing your brand and thought leadership, and finding new career opportunities.
Unfortunately, most people do not focus on their LinkedIn profile until they start their job search. Instead, every student, postdoc and early career professional should be actively growing their LinkedIn network, their LinkedIn ‘brand” and LinkedIn “presence,” so that when it comes time to start looking for a job, they have a strong network and LinkedIn exposure to leverage.
